/ case study

Media event

ClientHoneywell
Office Kazakhstan
ExpertisePR Services
IndustryAviation, Technology
Client Honeywell OfficeKazakhstan Expertise PR Services Industry Aviation, Technology

challenge:

Honeywell was launching a new assembly facility in Almaty for advanced automation and security equipment and required support in terms of media attention.

approach:

The launch event took place in Almaty on July 22nd, 2022, and Action Central Asia & CIS was responsible for the following SOW:

  • Press materials preparation and distribution
  • Invitation preparation and distribution
  • Onsite support of the event
  • Coverage gathering and report preparation
  • Interview coordination
  • Q&A preparation for speakers
  • Photographer briefing

results

  • >50 pieces of coverage
  • 1m total reach
  • 20 media attended the event

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