the challenge

From the very beginning, LG Electronics has been leading the way into the advanced digital era thanks to the technological expertise in manufacturing home appliances. In the 21st century, the company unveiled plenty of new products, including mobile devices and smart TVs, and currently continues to reinforce its status of a global company. Action Central Asia & CIS was appointed to support the LG brand, and since March 2022 the Agency is responsible for the press office activities.

approach:

Action Central Asia & CIS is responsible for a wide range of PR activities in Kazakhstan, including:

• Translation, copywriting and proof reading of news materials, press releases as well as preparation of materials for LG magazine. Media pitch
• Development and regular update of media base
• Visuals design and adaptation
• CSR project management
• Crisis management: negotiations with the media, development of an action plan, implementation
• Compiling PR and KPI reports on weekly, monthly and quarterly basis
• Daily media monitoring covering 5 countries (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Mongolia)
• LG PR systems administration
• Coordination of special projects and PR campaigns